Determinants of tourism coupon redemption
WebNov 1, 2024 · The determinants of tourism efficiency: current gap. In tourism performance modeling, the two-stage approach with the DEA method is widely used (Assaf & Josiassen, 2016). On the one hand, scholars use the DEA method and its derivatives to measure the tourism performance at a micro or macro level (hotels, restaurants, … WebOct 1, 2015 · The authors find that an important feature of m-coupons is where and when they are delivered, with location and time of delivery significantly influencing redemption. How long the m-coupons are valid (expiry length) is also important because redemption times for m-coupons are much shorter than for traditional coupons.
Determinants of tourism coupon redemption
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Web1. Introduction. Tourism has become one of the world’s largest industries with its significant contribution to the global economy. This trend will continue to grow as the industry is fueled by the global economic upswing, which results in strong outbound demand from almost all source markets (UNWTO, Citation 2024).Despite an enormous amount of positive effects … WebMay 1, 2024 · First, it examines the determinants and consequences of attitude toward geo-targeted mobile coupons (hereafter, m-coupon). Second, it studies the effect of …
WebJan 20, 2024 · Dwyer (2005) argues that several types of demographic variables are changing in ways that will influence future demand for tourism and the specific types of tourism experience that will be preferred. There are many tourism demand determinants to consider, but the major ones include: Life cycle changes. Ageing population. WebDeterminants of International Tourism1 Prepared by Alexander Culiuc Authorized for distribution by Athanasios Arvanitis May 2014 Abstract The paper estimates the impact of macroeconomic supply- and demand-side determinants of tourism, one of the largest components of services exports globally, and the backbone of many smaller economies.
WebMay 1, 2008 · Firms are increasingly using the mobile media for communication and promotion and Short Message Service (SMS), in particular. This study investigates consumers’ intentions to redeem mobile (m-) coupons. Results from a survey of 370 mobile phone users in Austria indicate that consumers’ attitude toward and perceived control of … WebAug 1, 1999 · Determinants of Tourism Coupon Redemption. 7 November 2014 Journal of Travel & Tourism Marketing. Friends and Family: How In-Group-Focused Promotions …
WebFeb 14, 2024 · Electronic coupon (e-coupon) is one of the most important marketing tools in B2C e-commerce. To improve the e-coupon redemption rate and reduce marketing costs, it is crucial to retarget customers who have received e-coupons and have higher propensity to redeem their coupons. Using log data and transactional data to extract the …
WebApr 1, 1981 · A.G. Woodside and David M. Reid , "Tourism Profiles Versus Audience Profiles: Are Upscale Magazines Really Upscale," Journal of Travel Research, 12 ( … how far is a hanging indentWebing coupon redemption (Ashworth, Darke, & Schaller, 2005; Lichtenstein, Ridgway, & Netemeyer, 1993; Swaminathan & Bawa, 2005). By exploring in-depth ... nomic savings), consumers’evaluations of the coupons DETERMINANTS OF CONSUMER INTENTIONS 25 Journal of Interactive Marketing DOI: 10.1002/dir. 26 JOURNAL OF INTERACTIVE … hi fi cd transportWebAs coupon redemption is a binary choice, it is appropriate to model redemption using logistic regression (Fienberg 1979): ... (1983), "Determinants of Coupon. Effectiveness," in Advances and Practices of … hifi cd机WebDeterminants of Tourism Coupon Redemption. 7 November 2014 Journal of Travel & Tourism Marketing. Everyone believes in redemption: Nudges and overoptimism in … hific forestryWebSupporting: 1, Contrasting: 1, Mentioning: 21 - Previous studies report that coupon redeemers have both greater income and more education than nonredeemers. One … how far is a home runWebApr 1, 2024 · Coupon proneness is another key variable that influences coupon redemption process. Coupon prone consumers generally show more curiosity than non-coupon prone consumers about coupon related offers and enjoy coupon redemption process (Swaminathan & Bawa, 2005). Coupon proneness has been studied heavily in … how far is a hundred light yearsWebIn sum, results suggest that a pleasant m-coupon redemption experience (e.g., interface design) with a visual commitment for user privacy protection will contribute to consumers’ positive attitude, which in turn, will increase m-coupon usage. References . Dickinger, A., & Kleijnen, M. (2008). Coupons going wireless: Determinants of consumer hifi cd players for sale